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For the design and development of products and services Flipside uses 'User Experience Design'. The foundation User Experience Design is a holistic approach that involves input from disciplines such as developers, content specialists, designers and cognitive specialists. The users and their needs are the central focus of User Experience Design. This enables you to deliver to their wishes and needs in a way, guaranteeing their satisfaction. Building on these principles Flipside has defined its methodology (see User centered Design).By cooperating with a great variety of other service providers, Flipside is capable of offering you a myriad of products and services. These range from prototyping workshops, to a content management system, to tailor made solutions.
News: Mastering the User Experience, Amsterdam; March 23-25, 2010
Dirk-Jan Hoets principal at Flipside has lent his cooperation to Mastering de User Experience, a unique 3 day seminar in Amsterdam. Take the opportunity to learn from leading professionals in the business and learn what you need to know about User Experience. But above all: learn how to apply this knowledge to your processes and your daily business!Read more about this opportunity or register!
Flipside Services
- Usability consultancy, for example interaction design, usability testing and process flow analysis/definition
- Review and analysis of user-friendliness and design of web sites and other ict products
- Design and construction of web sites
Flipside Products
Together with Luciddreams and Dr. Tube Flipside developed the [LCd] CMS. A content management system for sites ranging from small to huge.- Online reservation systems for restaurants and providers of courses.
Flipside teams up with the authors of “Effective Prototyping for Software Makers”and “Prototyping with Excel”, to organize workshops and lectures on effective prototyping for everyone employed in the software making industry.
+31 (0)10-2 76 06 48/+31 (0)6-41 46 51 36.

